Designer and film producer Steve Sue leads students through a logo design challenge.

Inside the Classroom: Grade 8 Logo Design

Eighth graders designed stickers as part of an entrepreneurial challenge led by Mark Loughridge, director of the Case Accelerator for Student Entrepreneurship (CASE), and designer and film producer Steve Sue. Sue is producing the documentary “Shaka, A Story of Aloha” about the history of the hand gesture, which dates back to 1910 La‘ie, Oahu, with a man named Hamana Kalili who lost three fingers in an accident. 

Students practiced logo design, distilling the meaning behind the Shaka into an easily read image. Once they dialed in their designs, students had the option to produce and sell stickers to support the nonprofit program, Project Shaka, with a mission to spread the aloha behind the Shaka across the globe. 

Project Shaka includes initiatives for the film “Shaka, A Story of Aloha,” a Shaka-themed school curriculum, a Shaka Monument, and applications for an official Hawai‘i DMV Shaka License Plate and an official Shaka Emoji.

Some of the student-designed logos.

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